Nina Mobile Redesign (Spec Project)
Nina Mobile Redesign (Spec Project)
Global Music Reimagined
Global Music Reimagined
The Nina Protocol redesign focuses on enhancing the music streaming experience for both listeners and creators. Through user research, structured content, and intuitive navigation, the platform transforms into a clear, engaging, and globally connected space for music discovery and publishing.
Client
Nina Protocol
Nina Protocol
Services
Visual Design
UI & UX Design
Visual Design
UI & UX Design
Industries
Music Streaming Platforms
Music Streaming Platforms
Date
June 2024
June 2024
Research
Research
To guide the redesign, I worked with two distinct personas.
The first is the Explorer, someone who follows alternative culture on Instagram and wants an easy, cool way to explore music and learn about artists.
The second is the Creator, who is focused on fair compensation and needs a clear, trustworthy explanation of how Nina’s blockchain model supports them.
To guide the redesign, I worked with two distinct personas.
The first is the Explorer, someone who follows alternative culture on Instagram and wants an easy, cool way to explore music and learn about artists.
The second is the Creator, who is focused on fair compensation and needs a clear, trustworthy explanation of how Nina’s blockchain model supports them.
Explorer
Sofia R.
25
·
Gallery Assistant
Main goal
Explore music and culture
Goals
Discover inspiring content and emerging trends in art and design
Stay connected with creative communities and like-minded individuals.
Explore cultural places and experiences around the world.
Frustrations
Feels overwhelmed by cluttered interfaces.
Prefers clean, editorial-like platforms rather than an overload of apps.
Struggles to find authentic content without endless scrolling.
Explorer
Sofia R.
25 years old / Gallery Assistant
Main goal
Explore music and culture
Goals
Discover inspiring content and emerging trends in art and design
Stay connected with creative communities and like-minded individuals.
Explore cultural places and experiences around the world.
Frustrations
Feels overwhelmed by cluttered interfaces.
Prefers clean, editorial-like platforms rather than an overload of apps.
Struggles to find authentic content without endless scrolling.
Producer
Alex M.
35 years old / Music Producer
Main goal
Share creative work
Goals
Share creative work with like-minded communities.
Navigate content efficiently without distractions.
Explore other people’s music.
Frustrations
Apps that feel too corporate or generic.
Time wasted searching for meaningful resources.
Wants experiences tailored to alternative/creative lifestyles
Creator
Alex M.
35
·
Music Producer
Main goal
Share creative work with like-minded individuals
Goals
Share creative work with like-minded communities.
Navigate content efficiently without distractions.
Explore other people’s music.
Frustrations
Apps that feel too corporate or generic.
Time wasted searching for meaningful resources.
Wants experiences tailored to alternative/creative lifestyles
Getting geographical
Getting geographical
During my research into Nina Protocol’s value proposition, I noticed that the country-based playlists featured in the Nina Curations section strongly resonated with the personas’ needs, creating a natural alignment between the platform’s offer and user expectations.
During my research into Nina Protocol’s value proposition, I noticed that the country-based playlists featured in the Nina Curations section strongly resonated with the personas’ needs, creating a natural alignment between the platform’s offer and user expectations.
New Sections
New Sections
Editorial Section
The new Editorial section features a selection of categories already present on the website, and is the part that gives the app its ‘blog’ feel.
Here, users can read articles curated by Nina's team and discover new music and interesting facts about artists and musical genres.
The new Editorial section features a selection of categories already present on the website, and is the part that gives the app its ‘blog’ feel.
Here, users can read articles curated by Nina's team and discover new music and interesting facts about artists and musical genres.
Explore Section
The new Explore section emphasises Nina's international and global appeal. A new feature has been created that allows users to discover new music through cities. For each city, you will find music that has been released there.
Outcome
Outcome
The redesign brings clarity and identity back to the app.
By dividing content into three focused menus, the home screen is no longer overloaded.
Nina’s editorial voice is integrated seamlessly, and music discovery is reimagined as a global, map-driven experience.
Both listeners and creators now have smoother, more meaningful journeys that reflect what makes Nina unique.
The redesign brings clarity and identity back to the app.
By dividing content into three focused menus, the home screen is no longer overloaded.
Nina’s editorial voice is integrated seamlessly, and music discovery is reimagined as a global, map-driven experience.
Both listeners and creators now have smoother, more meaningful journeys that reflect what makes Nina unique.